Chipotle's Tractor Organic Black Tea: Sustainable Farming Impact
Tractor Organic Black Tea and Chipotle: A Case Study in Sustainable Sourcing Chipotle Mexican Grill's partnership with Tractor Beverages, featuring organic black tea infused with a hint of chipotle pepper, represents a significant foray into sustainable sourcing within the fast-food industry. This case study analyzes the partnership's successes, challenges, and implications for the future of ethical and sustainable food production. Learn more about Tractor's farming practices here. Sustainability Beyond Marketing: Assessing the Impact The partnership leverages Tractor Beverage's commitment to organic farming, aligning with Chipotle's growing customer base increasingly concerned about environmental and social responsibility....